The affordable, self-serve alternative to Yellow.ai
Yellow.ai is enterprise conversational AI for global brands with implementation teams. Agastya is the affordable, self-serve alternative for Indian SMBs — WhatsApp + website AI support with a built-in CRM, on your own number, live in minutes.
Agastya turns your existing WhatsApp number into an AI support team + CRM — live in minutes, no code.
Agastya vs Yellow.ai
An honest, side-by-side comparison
Both are capable — they're built for different buyers. Yellow.ai is made for large enterprises; Agastya is made for the small and mid-size businesses they price out.
| Dimension | Agastya | Yellow.ai |
|---|---|---|
| Time to go live | Minutes. Connect your WhatsApp number, paste one line of code, and you're answering customers today. | Weeks. Onboarding runs through an implementation / solutions team that scopes and builds it for you. |
| Setup model | Fully self-serve. Sign up and configure it yourself — no sales call required to start. | Sales-led enterprise onboarding, typically with a professional-services engagement. |
| Your phone number | Keep the WhatsApp number you already publish. No new number, no porting, no migration. | New number provisioning or migration handled as part of the enterprise rollout. |
| Pricing | Transparent, published plans built for SMB budgets — you can see the price and start today. | Sales-gated custom quotes; Yellow.ai does not publish standard pricing, and enterprise contracts run into ₹lakhs+/year. |
| Indian languages | 20+ Indian languages included on every plan, out of the box. | Multilingual too, but configured as part of an enterprise deployment. |
| Agentic actions | Books, takes orders, raises tickets and sends payment links — built in from day one. | Powerful automation, but advanced flows are typically designed and built with their team during onboarding. |
| Built-in CRM | Every conversation becomes a contact and lead in a built-in WhatsApp CRM — no extra tool to buy. | Integrates with your CRM; generally assumes you already run (and pay for) one. |
| Channels | WhatsApp + website chat, including customer voice notes (transcribed & understood). | Broad enterprise omnichannel including voice bots, app, web and social. |
| Best fit | SMBs and lean teams that want to be live this week — without a project. | Large enterprises with dedicated teams, budgets and a rollout timeline. |
Comparison reflects public positioning as of 2026. Agastya is WhatsApp + website chat (text and voice notes) — it does not make outbound human-sounding phone calls.
Where Yellow.ai shines
Yellow.ai is genuinely strong for large, global enterprises: broad channel automation, voice bots, and the scale and services to run complex, high-volume programs.
If that's you — a large enterprise with a dedicated team, budget and a rollout timeline — Yellow.aiis a strong choice. If you're a smaller, faster-moving business, keep reading.
Live in minutes, not weeks
No implementation team, no procurement. Connect your WhatsApp number and paste one line of code — you're answering customers today.
Transparent, SMB pricing
Published plans you can see and start on today — not a sales-gated ₹lakhs+/year enterprise quote.
Built for who they price out
Indian SMBs and growing teams that want capable WhatsApp AI support and a CRM they can turn on themselves — without an enterprise sales cycle, custom pricing or a long deployment.
How you go live
Three steps — on the number you already use
- 1
Connect your existing WhatsApp number
Keep the WhatsApp Business number you already publish. No new number, no porting, no migration project.
- 2
Add website chat with one line of code
Agastya learns your business from your website and knowledge, then you drop one
<script>tag on your site for live website chat. That's it. - 3
It answers, acts and captures every lead
Agastya replies in the customer's language, books/orders/raises tickets/sends payment links, and saves every conversation to your built-in CRM.
<!-- Paste before </body> -->
<script src="https://agastya.cloud/widget.js" data-clinic-id="your-id"></script>
That's the real snippet — live website chat in one line. Prefer done-for-you? We'll set it all up for you.
Questions
Agastya vs Yellow.ai — your questions
Is Agastya a good Yellow.ai alternative for a small business?+
What can Yellow.ai do that Agastya doesn't?+
Does Agastya support Indian languages as well?+
How fast can I switch from evaluating Yellow.ai to going live on Agastya?+
Compare Agastya with other platforms
See why SMBs pick Agastya over Yellow.ai
Get a live demo on WhatsApp built from your own website — then start on your own number in minutes. No implementation team, no lock-in.