Legal
Privacy Policy
How Agastya handles the data we process to run AI customer support on your behalf.
Effective 7 September 2026
Who we are
Agastya is an AI customer-support service operated by Saraiya Innovations Pvt Ltd("Agastya", "we"). We provide businesses with an AI agent that answers phone, WhatsApp, chat and email in Indian languages, along with reminders, follow-ups & win-backs.
Our role in your data
When a business uses Agastya, the business is the data fiduciaryfor its customers' personal data and Agastya acts as a data processoron the business's behalf, under India's Digital Personal Data Protection (DPDP) Act, 2023. We process customer data only to deliver the service to that business.
What we collect
- Business data — the business's name, contact details, services, hours and FAQs used to run its AI agent.
- Customer data — name, phone number, and the content of enquiries/requests the customer shares when contacting the business through Agastya.
- Usage data — conversations, bookings and message logs, used to operate the service and produce the business's outcome reports.
How we use it
To answer customer enquiries, complete requests, send reminders and follow-up messages, and report outcomes to the business. We do not sell personal data, and we do notshare one business's customer data with another business.
Consent & messaging
Customers contacting a business through Agastya consent to being responded to on that channel. Reminders and follow-ups are sent as WhatsApp utility templates, and customers may opt out at any time by replying to stop.
Sub-processors
We use trusted infrastructure and communication providers to run the service — for example cloud hosting, database, a WhatsApp Business provider, and an AI model provider — bound to process data only as needed to deliver Agastya.
Retention
We retain data for as long as the business uses Agastya and as required to provide the service and meet legal obligations. On termination, a business may request deletion or export of its data.
Your rights
Customers may exercise their rights under the DPDP Act — including access, correction, and erasure — by contacting the business they interacted with. Businesses can reach us to action such requests.
Contact
Questions about this policy or your data: hello@agastya.cloud.
This policy describes our current practices and may be updated as the service evolves. It is provided for transparency and is not legal advice.